LANDING PAGE x PHOTOGRAPHY x SOCIAL MEDIA
for
THE RARE BRAND
OBJECTIVE
SERVICES
Coffee Shop Connections
is about elevating every day interactions. In the era of remote working, many flee to coffee shops and cafés for meetings and simple interactions - but what about those rare, unexpected encounters with other humans that make you happy you got out of bed?
ART DIRECTION
Our goal was to create an environment that felt both elevated and intimate. Leaning into rich textures and curated details—warm-toned lighting, real coffee beans, croissants, books, and vintage-inspired café elements—reimagining the typical coffee shop.
Every prop was chosen to complement the Fall Collection color-way and showcase its versatility in a setting that felt familiar yet refined. For the duration of the campaign, the background colors of the RVRE logo were updated to align with the 2 of the product colors.
Art Direction
Photography
Website Design
Social Media Designs
WEBSITE DESIGN
To bring the Coffee Shop Connections campaign to life online, we designed a Wix custom landing page on thervrebrand.com that captures the essence of the shoot—complete with an immersive intro video of cascading coffee beans and intentional nods to the café-inspired aesthetic.
The experience leads users directly to thervrebrand.shop, a Shopify storefront built to support seamless transactions and product tracking. This two-site setup allows RVRE to maintain creative storytelling and brand expression while optimizing for e-commerce performance.
PHOTOGRAPHY
This campaign took a two-part approach: crisp studio product shots and immersive lifestyle photography. The product shoot focused on sharp details—highlighting the texture, stitching, and structure of each RVRE hat against a clean white background. The lifestyle shoot featured four talent in a stylized coffee shop setting, showcasing the hats in real-world moments to emphasize their elevated yet effortless appeal. Together, the images reflect the brand’s vision of everyday style that stands out.
Captured On: Canon EOS R8 with an RF24-105mm F2.8 L IS USM Z lens
SOCIAL MEDIA DESIGNS
To support the launch, we created a suite of social media assets tailored for Instagram—spanning from feed posts, stories, and Reels.
Each design was crafted to highlight the product’s unique features and elevate the campaign’s visual language, while maintaining consistency across formats.
The content not only showcased
RVRE’s new collection but also strategically
drove traffic to the campaign landing
page and shop, turning scrolls into clicks.
